Rebranding in Cricket: A Risk Worth Taking? The Hundred's first season has come to a close, leaving behind rebranded teams with mixed results.
The decision to introduce new owners and revamp team identities was met with skepticism, but initial numbers suggest that this may have been a calculated risk worth taking.
One key concern is the potential impact on local fan loyalty. The example of Oval Invincibles turned MI London is striking, as their unique mint green colour scheme has given way to a more generic blue kit.