The Sneaky Economics of Healthwashing The term "healthwashing" refers to the practice of companies using marketing tactics to create a false impression that their products have health benefits, when in reality they may not be significantly better than their competitors.
This phenomenon has been gaining traction in recent years, and its impact on consumer choice and public health is more insidious than you might think.
The Dark Side of 'Natural' and 'Organic' Label claims like "natural" and "organic" have become ubiquitous in the food industry. However, these terms do not necessarily imply that a product is healthy or safe.