Kalshi Adds 3 Million New Users as Prediction Market Capitalizes on the World Cup The 2026 FIFA World Cup has brought millions of new users to prediction market platforms, with Kalshi boasting an impressive 3 million newcomers.
The company's aggressive marketing strategy, which leverages partnerships with soccer stars and events, has clearly paid off. Kalshi's success is a testament to its innovative approach to marketing.
Partnering with ADI Predictstreet and OpenAI allowed the company to tap into the vast audience drawn to the World Cup.