The Rise and Fall of Coupons: A Guide to Savvy Shopping in the Digital Age The concept of coupons has been around for centuries, dating back to 18th century England where they were used as paper tokens to redeem goods at stores.
In the early 20th century, coupons gained widespread popularity with the introduction of coupon books and inserts in newspapers and magazines.
Today, digital coupons dominate online commerce, with retailers offering exclusive deals and promo codes through mobile apps and social media platforms.